Whether your business is young, or well established the fact is you would always want to make decisions based on statistics instead of gut feelings. As they help in planning the whole process with more clarity and you can be more decisive while allocating resources.
This is applicable for all long-term investments such as vehicle wraps. It is one of the safest strategic decisions you can make when you are looking to gain impressions and establish your brand. And what makes custom vehicle wraps safe? The stats from the Outdoor Advertising Association of America and 3M. You can refer to them if your business is in the USA or Canada.
- Custom car wraps can generate 30,000 to 70,000 impressions per day.
- Vehicle wraps are by far one of the most affordable forms of outdoor advertising when compared with traditional advertising methods. Car wraps cost $0.48 per impression compared to TV ads at $23.70, radio ads at $7.75 and magazine ads at $21.46.
- Car wraps boost brand recognition 15X more than any other form of advertising be it online or offline.
- 30% of customers say that they have visited a business (brick & mortar or online) and made a purchase within one week after seeing that business’s outdoor ad.
Uncovering the Effectiveness of Vehicle Wraps
As has already been stated above, custom vehicle wraps are one of the most economical methods of outdoor advertising, let’s take a look at the other benefits:
Grab Attention: Vehicle wraps are a coating of vinyl that is applied to a vehicle. The designs are eye-catching because of bright colors and catchy taglines. Also, in a pool of vehicles running on a road, wrapped vehicles stand out and that makes them catch the attention of the passerby. Brands can communicate their messages, services, contact details and more to thousands of potential customers each day.
Mobile Advertising – Just like online advertising, your ad travels to your would-be customers but, in this case, they do not disturb or stop someone from what they are doing. Also, while your vehicle fleet is busy transporting business goods, vehicle wraps keep spreading your message in the areas where your business operates. This results in a strong brand presence in your targeted areas.
Expanded Reach – With most forms of advertising, you must restrict your ad’s reach to a specific audience else it will cost you more. With custom vehicle wraps, your advertisement can reach all segments of customers that may become your customers in the future. This spreads your brand’s presence to a wider section of demographics.
In conclusion, vehicle wraps are a one-time investment that helps businesses reap profits for a long time. The average life of a vehicle wrap is approximately in the range of 3-5 years. And on top of that, they also protect against small scratches and weather conditions. This improves the life of the vehicle’s original paint and eventually increases the resale value. Vehicle wraps cannot be a loos proportion for any business. All you have to do is contact a sign company near you and see your business grow.