Outdoor Business Signs: 5 Stats That Uncover Their Significance

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Outdoor business signs are an extension of your brand as they help to communicate the values of your business to your customers. They are one of the most impactful tools for local advertising whether you are starting a new business or promoting an existing one. In this age of the internet, where brands try to engage their customers online, outdoor business signs provide the much-required offline support to back the claims they make online. They help in spreading awareness and entice new/old customers to visit stores or offices. A good exterior business sign can spike the brand’s recognition within a short period as most of them are active 24×7 and some of them even become landmarks. 

Let’s take a look at some statistics that shows how outdoor business signs should be an irreversible part of every brand’s marketing mix:

76 percent of American consumers enter a store they have never visited before based on its signs.

The study found that almost 3 out of 4 customers enter a store based on the quality of signs. That is a number which any business cannot afford to ignore. Although signs alone will not deliver success to a business, the quality of offering plays the most important role. But making that product known to the target audience is something that can be achieved by the right signage.

68 percent of consumers have purchased a product or service because a sign caught their attention.

Outdoor business signs are great for catching the attention of the people passing by, and that improves the chance of them becoming a new customer for the business. Exterior signs help businesses to put their products/services out to the public and the numbers clearly show that it works well. 

68 percent of consumers believe a store’s signage reflects the quality of its products or services.

This is something that we cannot argue about. Business signs reflect the quality of offerings, they tell customers how serious or dedicated business is and how it wanted to be seen in the eyes of their customers.

52 percent of consumers are less willing to enter a store with misspelled or poorly made signs.

As mentioned above, poorly made signs make a negative impact on any business. No business can afford to have ugly looking outdoor business signs as they directly impact how customers see them. However good their product or service may be, if the brand image is not positive, people will not opt for their offering.

85 percent of your customers live or work within a five-mile radius of your business.

Every business owner is well aware of the importance of local advertising. It is a simple fact that people love to purchase from nearby shops or malls instead of driving to a place that is far. Outdoor business signs help brands to make a strong brand presence that attracts consumers who are nearby. 

Source – FedEx Newsroom

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