Most business owners are under impression that indoor signs are of less importance when compared to outdoor signs. As they are responsible to bring customers into the store, right? While most business owners are focused on bringing more customers into the store or office by installing exterior signage, they skip the importance of interior signage that is responsible to improve the overall customer’s experience. This is a very important factor for retaining old customers and converting new customers into loyal ones. As these customers are the ones which guarantee long term profits for the business.
With the correct usage of indoor sign for business, organizations can create an environment where the visitors can navigate through their premises just with the help of indoor signs. This makes a positive impact on existing and future customers. Therefore, business owners must be careful while selecting indoor signs for business, because if not installed properly, they can also hamper their image.
Types of Indoor Signs
Many signs fall into the category of interior signage. These are the major categories:
Informational Signage – these signs are installed to communicate or display valuable information to the visitors. Information such as working hours, silent zone, remove your footwear are some examples of informational signs.
Identifications Signage – The purpose of these signs is to locate facilities like restrooms, lifts, wheelchair ramps and other related necessities. Identification signs must be ADA compliant as per law. This means that identification signs must be designed in a way that they can be easily read by people with disabilities.
Branding Signage – These signs are installed to improve the overall visual aesthetic of a facility’s interior. They contain the company’s logo, tag line, brand colors, etc. Wall graphics, lobby signs, floor graphics, frosted window films are some examples of branding signage.
Benefits of Indoor Signs For Business
In-House Promotions – Your customers get to look at your indoor signs when they are already in your facility. You can divert their attention towards an ongoing sale, or you can inform them about an upcoming event. Custom indoor signs also provide you with the opportunity to cross-sell or up-sell your offerings by offering more details on some of your products or services.
Get Seasonal – For many businesses, they must follow seasonal themes to stay more attractive for their customers. Custom indoor signs help a lot in maintaining the seasonal theme as they can be changed with little effort and spending. Digital Display Signs are a very good investment in such regards as they can be controlled through a computer and the same business sign can be used for different seasons throughout the year.
Helps in Wayfinding – Well-made interior signs help your customers to navigate through your office or store without getting lost. In general, some people hesitate while asking for directions and others it is just a waste of time to ask about directions to the restroom or any office. Wayfinding Signs helps is evading all these nuances and provide an overall better experience to the customers.
Branding – indoor signs are also helpful in branding your office or store interiors. The most important thing in branding is consistency and indoor signs help the business to maintain that. Wall Graphics, Floor Decals, Window Films improves the overall interior décor which creates a positive environment for not only visitors but for the staff too.